北美KOC运营经理

职责： 1.关注用户增长、转化、留存等漏斗优化，拆解核心目标和达成途径，对用户活跃度负责。 2.检测和评估不同用户频道的质量，为其制定流量增长策略。 3.建立和完善可持续的新用户引入和留存体系，构建可不断优化的用户增长模式。 4. 通过长期的用户访谈和调研，挖掘用户需求；根据用户的行为对用户进行分类和标记，完善用户画像。 5.建立用户分层和增长体系，借助精细化的运营策略提高用户留存率。 基本知识和技能： 1.热衷于用户行为研究，具备挖掘用户深层需求的能力，有用户运营增长的成功经验。 2. 对数据非常敏感，独立思考能力强，分析和解决问题的能力强。 3. 对流量拉动有独到的见解，能够独立规划和实施方案 4. 学习能力高，精通客户业务流程，能够快速切换到客户模式。 其他需求： * TIkTok、Ins名人资源、使用过的linktr.ee、wa.me等优先；\ * 有MCN工作经验者优先； * 有LTK等联盟合作经验者优先； * 有 Shopify 独立站点运行经验者优先。 Responsibilities: 1.Focus Ｏn users growth, conversion, retention and other aspects of funnel optimization, dismantle the core objectives and the way to reach them, and be responsible for user activity. 2.Detect and evaluate the quality of different user's channels, and develop traffic growth strategies for them. 3.Establish and improve a sustainable new user introduction and retention system, build user growth model which can be continuously optimized. 4. Dig into user needs through long-term user interviews and researches；classify and tag user based Ｏn their behaviors, and improve user's profiles. 5.Build user tratification and growth system, increase their retention with the help of refined operation strategies. Essential knowledge and skills: 1.Passionate about user behavior research, own the ability to explore the deep needs of users and have successful experience in user operation growth. 2. Great sensitivity to data, strong independent thinking skills, strong analytical and problem solving skills. 3. Have unique insights Ｏn traffic pulling, capable to plan and implement programs independently 4. High learning skills, proficient in customer business processes and be able to switch to customer mode quickly. Other requirements: * TIkTok, Ins celebrity resources, used linktr.ee, wa.me, etc. are preferred;\ * MCN working experiences are preferred; * Alliance cooperation experiences such as LTK are preferred; * Shopify standalone site running experiences are preferred.

夏经理 人事部 聊一聊

最近在线时间：2022-05-22 14:05

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地址：美国

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